Striving for excellence: Golden Keys Hotel General Manager Leadership Training Course

Since the end of 2019, the hospitality industry has been severely hit due to the COVID-19 recession, hotels are experiencing a slump in operations, quality, and low staff morale. In the face of adversity,  GKIA has launched its first edition of a customized professional training course for hotel general managers to support alliance enterprises in improving operations and quality management.

6 courses in 3 days – The intensive program will delve into practical topics combined with on-site observations and peer learning, helping learners to lead their companies to success with effective decision making.


Course Overview
  • Hotel Iconic Product Creation and Operation
  • Hotel Online Performance Marketing
  • Hotel Quality Control and Improvement
  • Hotel Team Development and Performance Appraisal
  • Hotel Major Events Management
  • Stress Management Techniques

Zhou Hui (Head Lecturer)
Chief Quality Officer and Senior Inspector, Golden Key International Alliance Chair of the Golden Keys Hotels Ad Hoc Committee
Wu Zhao Xiang
General Manager of Training Consultancy, Golden Key International Alliance
Lei Fan
Senior Lecturer, Golden Key International Alliance
  • Extensive and practical curriculum with applicable theories
  • Integrated curriculum model that encourages contextual learning to deepen understanding
  • Knowledgeable lecturers with teaching experiences from prestigious hotel brands
  • All students are hoteliers on the job – offering a platform for aspiring professionals to network

  • To integrate Golden Key’s service philosophy in hotel operations, sales, quality management, and other aspects to help companies tackle challenges and grow
  • To cultivate aspiring hoteliers and provide them with professional and practical guidance
  • To create a networking platform to encourage knowledge-sharing between industries

  • General managers and assistant general managers of GKIA hotel members
  • General managers and assistant general managers of hotels with a four-star rating or above outside of the alliance
  • Executive-level talents to be promoted
  • Hotel investors, hotel owners’ or management company representatives

A certificate will be issued by Golden Key International Alliance upon completion of training and examination.